SEO, AEO & GEO: how your website gets found

All three terms share the same goal: when someone looks for an offer like yours, they should end up with you. The difference is where they're looking.

• SEO · Search Engine OptimizationYour website appears as high as possible in the search results of Google, Bing and others.
• AEO · Answer Engine OptimizationYour content is shown as the direct answer, for example in the highlighted box on Google or as the reply of a voice assistant.
• GEO · Generative Engine OptimizationAI tools like ChatGPT, Perplexity, Gemini or Google's AI Overviews know your business and mention it in their answers.

The three build on each other: without a solid SEO foundation, AEO and GEO barely work. Much of what helps Google understand your website also helps AI systems.

Search engines constantly crawl the internet and rank websites by how well they match a search. SEO makes sure your website is technically clean and that its content clearly shows what you offer and where.

The goal: when someone searches for, say, “carpenter Frauenfeld”, your website should be on the first page, not the fifth.

More and more often, people don't click on a search result at all. They read the answer right at the top of Google or hear it from Siri or Alexa. AEO prepares your content so search engines can use it as exactly that answer.

This page is an example itself: the frequently asked questions below are marked up so search engines and AI tools can use them directly as answers.

Many people now ask ChatGPT or Perplexity directly, for example: “Which electrician in Frauenfeld is open on Saturday?” The AI puts its answer together from information it finds online. GEO makes sure your business is found, understood correctly and mentioned.

GEO is a young field and changes quickly. AI providers keep adjusting which sources they rely on and how much. That's exactly why it isn't something you do once and then forget about.

Why a one-time setup often isn't enough in the long run:

• Google changes its ranking criteria several times a year, AI tools even more often
• Your competitors optimize too and can overtake you
• Content goes out of date: prices, offers, opening hours, team
• Your customers ask new questions that your website doesn't answer anywhere yet
• Technical issues creep in unnoticed, like broken links or oversized images
• Without regular measuring, nobody knows what's working and what isn't

A one-time setup is still a good start, and for some businesses it is entirely enough. Which option fits depends on how much your website contributes to winning new customers.

With the monthly plan, you don't have to deal with search engines and AI tools yourself. We look after it regularly and get in touch when something needs your attention.

• Technical checks of your website: availability, loading speed, errors, indexing
• Adjustments to new requirements from Google and AI search engines
• Maintaining structured data, FAQs and business details
• Adding and updating content based on real search queries
• Checking whether and how your business appears in AI answers
• A short, easy-to-read report on what has changed

• Predictable costsA fixed monthly amount instead of one-off jobs whenever something suddenly stops working.
• No expertise neededYou don't have to follow what's changing at Google or ChatGPT right now. That's our job.
• Prevent instead of repairWe spot problems early, before your website slips in the results.
• One point of contactWe know your website and your offering. No onboarding for every request, no detours.

As a rule of thumb: if just one or two extra customer inquiries a month would cover the cost, the monthly plan usually pays off.